One way marketers can gain influence on TikTok is by following trends in order to gain likes, video views, followers. While marketers have the option to buy TikTok likes and followers, gaining likes and follows through entertaining or informative content builds a more loyal following. Co-branding on social media can help marketers build a loyal following as well. Social media marketers can manage co-branding in social media campaigns to reach into another brand or influencers following. By partnering with the right brand or influencer, a social media marketer can introduce their brand to a following that represents their target audience, attracting more followers.
