Which platforms offer the best ROI for betting ads?

The best ROI for betting ads depends on your target audience, budget, and campaign goals, but certain platforms consistently deliver strong performance in the betting and iGaming industry. Here are the top platforms known for high ROI in betting ads:



Google Ads

• Why it performs well: Google Ads allows intent-based targeting, meaning you reach users actively searching for betting-related keywords (eg, “best betting sites” or “live cricket odds”).
• Best for: Search traffic, display remarketing, geo-targeting.
• Note: Betting ads must comply with Google's gambling policies and may require certification.

Meta Ads (Facebook & Instagram)

• Why it performs well: Advanced audience targeting based on interests, demographics, and behaviors. Great for engaging content like sports promotions and live event ads.
• Best for: Building brand awareness, remarketing, event-based campaigns.
• Note: Requires account and ad-level approval for gambling-related content.

7Search PPC

• Why it performs well: A cost-effective platform that allows you to reach niche audiences with minimal competition. Great for gambling, casino, and betting campaigns.
• Best for: Low-CPC traffic betting, niche audience targeting, affiliate marketing.

Programmatic Advertising Platforms

• Why it performs well: Helps reach a wider audience via native ads and real-time bidding. Programmatic ads can be highly optimized for conversions using AI-targeting.
• Best for: Content-driven campaigns, global reach, desktop and mobile traffic.

Affiliate Networks

• Why it performs well: You pay only for results (CPA or revenue share). Affiliates often specialize in betting traffic and know how to drive high-converting leads.
• Best for: Long-term ROI, budget control, targeting high-value users.

Choosing the right mix of these platforms can help you scale your betting ad campaigns effectively and maximize return on investment.