Which PPC networks are best for promoting bookie ads?

While the specific "best" PPC network can depend on your exact target audience, budget, and the jurisdictions you are targeting here are some of the top contenders and important factors to keep in mind:

Major PPC Networks (with significant caveats for bookie ads):

Google Ads:

• Pros: Largest reach, ability to target users based on search intent, various ad formats (search, display, video).
• Cons: Very strict and complex policies regarding gambling advertising. Requires certification in approved countries, adherence to local laws, and responsible gambling messaging. Certain countries have significant restrictions or outright bans. You'll need to thoroughly review Google's Gambling and games advertising policies and country-specific requirements.
• Key takeaway for India: Be aware that regulations regarding online betting advertising can be sentient. You'll need to verify if and how you can advertise in India through Google Ads and ensure you meet all licensing and compliance requirements.

Microsoft Advertising (Bing Ads):

• Pros: Second-largest search engine, can reach a different demographic than Google, generally has similar ad formats.
• Cons: Also has specific policies for gambling advertising, requiring individual approval. Compliance with local regulations is essential.
• Key takeaway for India: Similar to Google, you'll need to check Microsoft Advertising's policies for India and ensure you have the necessary approvals and comply with all local laws.

Social Media Platforms (Facebook, Instagram, X (formerly Twitter), LinkedIn):

• Pros: Vast user bases, sophisticated targeting options based on demographics, interests, and behavior.
• Cons: Strict policies on gambling ads, often requiring specific approvals and adherence to age restrictions and responsible gambling guidelines. Advertising of real-money gambling may be prohibited or heavily restricted in many regions, including potentially in India depending on the specific platform's policies and local laws.
• Key takeaway for India: Carefully review the advertising policies of each social media platform for India regarding online betting. Restrictions are common, and you may need to explore alternative strategies if direct PPC for bookie ads is limited.

Specialized Gambling/iGaming Ad Networks:

These networks often have a better understanding of the regulatory landscape and can provide access to traffic that might be challenging to reach through mainstream platforms. Examples include:

• 7Search PPC: Explicitly focuses on industries like gambling, betting, and casinos, claiming to have relevant traffic and understanding of the space.
• Blockchain-Ads: Focuses on the iGaming industry, including crypto casinos and betting, with targeting options relevant to this niche.
• PropellerAds: Offers various ad formats like push notifications, popunders, and display ads, with a global reach and some experience in the gambling sector (though they have strict rules).
• Adsterra: Another network with diverse ad formats and global reach, known to work with the gambling industry.
• RichAds: Specializes in push, pop, and native ads, with targeting features relevant to affiliates and advertisers in various niches, including gambling.

In conclusion, while major PPC networks like Google and Microsoft offer vast reach, their stringent gambling advertising policies require careful navigation and compliance with local laws, which can be particularly complex in India. Specialized gambling ad networks might offer more tailored solutions and understanding of the regulatory landscape. Thorough research into local regulations and platform policies is crucial before launching any bookie ad campaigns.